The company, through its EMEAT (Eastern Europe, Middle East, Turkey, and Africa) region, is making a concerted effort to re-engage with partners and bring a full range of its products and new business initiatives to the region.
Acer, a global leader in computing solutions, has announced a renewed focus and strategic expansion into the East African market, aiming to introduce cutting-edge technology and significantly broaden its channel presence. The company, through its EMEAT (Eastern Europe, Middle East, Turkey, and Africa) region, is making a concerted effort to re-engage with partners and bring a full range of its products and new business initiatives to the region.
Grigory Nezovsky, Acer’s Region Head for EMEAT, highlighted the company’s reintroduction to the East African market after a hiatus of several years.
“Basically, we are telling our potential partners, our so-called channel, that we are bringing back a full range of our products.”
–Grigory Nezovsky, Region Head, Acer EMEAT.
He emphasized that Acer, a worldwide leader in PCs, is re-introducing notebooks, desktop computers, monitors, and servers. Beyond traditional computing, Acer is also pushing into “new business” areas, including PC accessories, gaming accessories, and innovative devices like e-scooters, air cleaners, and solar batteries.
Nezovsky underscored Acer’s commitment to offering tailored solutions and programs.
“I think we are better taking care of smaller things, because when you’re dealing with someone big, I think bigger companies, they’re looking for the volume, for the scale. They might be missing some detail. So we want to develop, let’s say, really custom-made products. We really want to develop custom-made programs for our partners. And I think this is where we are.”
–Grigory Nezovsky, Region Head, Acer EMEAT.
He also highlighted Acer’s expertise in gaming notebooks, noting the hidden technology in areas like cooling that ensures a smooth drive for users.
Representatives from the local market expressed excitement about Acer’s return and its advanced offerings. One Tanzanian participant noted the high demand for advanced technology, particularly gaming PCs, which have been lacking in the country. They also highlighted the relevance of Acer’s entry-level laptops for the education sector, hoping that exposure to such products would inspire local manufacturing in the future
